Agency

WE Codeword

Year

2019

Type

UX, Interaction
Web

Role

UX/UI, Design
Branding

Alibaba Online Seller Experience

Alibaba asked us to build a B2B seller hub for US sellers as the company continues its expansion into the states. Some of our considerations included an experience that collects seller data immediately upon landing, showcasing global news, and displaying user stories that humanize and legitimize the brand.

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An image of an iPad showing a landing animation on the Alibaba buildup site.An image showing the user interface on the Alibaba.com/buildup site. A landing page form is labeled, "Prompt to collect data immediately upon landing."An image showing an article carousel further down the page on the the Alibaba.com/buildup user interface. The carousel is labeled, "Dynamically generated press carousel for latest external coverage."An image showing a content carousel further down the page on the the Alibaba.com/buildup user interface. The carousel is labeled, "Platform driving hardcoded content specific to B2B."An image of a smartphone with a full-page takeover video labeled "Alibaba Seller Hub: Seller Success Stories." The video has a "play video" button on it.A user flow mapping the user decisions and possible outcomes of the Alibaba.com/buildup page.Wireframes displaying the progression and intended user flow of the multi-state landing form in the header console.Wireframes displaying the intended user flow from the homepage out to the secondary "Promoting with us" seller page and drive to the dynamically generated press content.An image of a laptop showing a landing animation on the Alibaba buildup site.
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