Problem: A recent Columbia University study has found that millennials are 23% more likely to die of heroin overdose than the generation preceding them. This is only getting worse.
Solution: The majority of those in recovery say all it took for them to seek help was a conversation with a loved one about their substance abuse. CandidCups, a social media initiative by Gregory’s Coffee, encourages reaching out to those struggling with opioid abuse.
Made with partners Nell Dobbs, Chris Troiano and Michael Pepper.